Objective: At Ruggable, I worked on a team that crafted visual marketing campaigns for brand collaborations, including collections with Iris Apfel, Jonathan Adler, and Star Wars. We also worked on launches for new products, such as doormats and shag rugs.
Skills: Moodboarding, Branding, Typography, Motion Design, Iconography
Team: A team of 2 designers and an Art Director
Iris Apfel Campaign
I worked on a moodboard, style guide, and icons for this campaign before developing individual static and animated assets.
Animated banner for Ruggable X, showcasing Ruggable’s different collaborations.
Jonathan Adler Campaign
I created animated and static ads, social content and emails while working with the Jonathan Adler team to ensure consistency.
Objective: Create visual assets for Ruggable X - which highlights Ruggable’s different collaborations - getting feedback from UX designers, art directors, and other stakeholders.
Skills: Prototyping, web design, component creation, visual design
Team: 1 digital designer, 2 UX designers and an Art Director
Objective: Create a moodboard + style guide highlighting Ruggable’s dedication to sustainability and environmentally friendly products.
Skills: Moodboarding, digital design, copywriting
Team: 1 digital designer (myself)
Sustainability Campaign
Ruggable rebranded after I had submitted my original concepts. Below are a few ads I had created in the style of Ruggable’s old branding.
