Objective: At Ruggable, I worked on a team that crafted visual marketing campaigns for brand collaborations, including collections with Iris Apfel, Jonathan Adler, and Star Wars. We also worked on launches for new products, such as doormats and shag rugs.
Skills: Moodboarding, Branding, Typography, Motion Design, Iconography
Team: A team of 2 designers and an Art Director
Iris Apfel Campaign
I worked on a moodboard, style guide, and icons for this campaign before developing individual static and animated assets.
Animated banner for Ruggable X, showcasing Ruggable’s different collaborations.
Jonathan Adler Campaign
I created animated and static ads, social content and emails while working with the Jonathan Adler team to ensure consistency.
Icon design for a bucket hat celebrating 5 years of Ruggable.
Sustainability Moodboard + Campaign
Ruggable has impressive sustainability practices even though they weren’t being advertised to customers. I questioned why we couldn’t highlight the fact that our rugs are all made on-site in Los Angeles and Chicago, even if some of our materials are imported, and asked my manager and CMO if we could incorporate sustainable advertising into our marketing strategy. I worked with copywriters to ensure the copy didn’t make any unverifiable claims and that we weren’t “greenwashing” our products.
Sustainability Campaign
Ruggable rebranded after I had submitted my original concepts. Below are a few ads I had created in the style of Ruggable’s old branding.
